As part of the corporate social responsibility activities to with which PPM is committed to, is the promotion of reading to children.
"Crecemos Leyendo", is a citizen organization, created by our founding members, which aims to improve the education of Mexican children, promoting reading aloud in classrooms of public elementary schools.
We invite universities and high schools to encourage their students on completing their social service program as "companion readers", as provided by the National Reading Plan and the Law for the Promotion of Reading, improving school performance and reading comprehension at early stages.
The university students participating in the program receive specific guidance and training to be “companion readers”, in order to make books an integral part of Mexican children’s lives.
"Crecemos Leyendo" also provides training to companies and organizations committed to promoting reading through volunteering programs.